Nick McCormack

Los Angeles, CA 90066 310.720.0198

www.linkedin.com/in/nick-james-mccormack/ nick.mccormack09@gmail.com

www.nick-mccormack.com/

Senior Brand Marketing and Digital Strategy Leader

Driving growth through brand positioning, consumer engagement, and market-shaping campaigns

Brand strategist with a decade of experience leading global brand marketing, digital storytelling, and consumer engagement

initiatives. Skilled at translating corporate objectives into creative brand narratives that resonate across sports, fitness, and

lifestyle categories. Proven ability to manage multimillion-dollar budgets, oversee cross-functional teams, and activate

athlete/influencer partnerships that expand reach and drive measurable impact.

Brand Management | Campaign Development | Global Marketing Strategy | Influencer Partnerships | Digital & Social

Technical Skills

Professional Experience

MODERN PIRATE ARTIST BRANDS, Los Angeles, CA

Digital Brand Strategy Director 2024 - Present

Consult with artist and brand clients to develop digital and social media brand presence through a variety of

different creative avenues. Develop strategy and digital content initiatives to support brand extensions, product

design, branded collaborations, and other core growth platforms. Enlist primary clientele, featuring street

artists, apparel brands, and niche, male, vertical, pop-culture, and special interest companies.

HERBALIFE, Los Angeles, CA

Digital & Social Marketing Senior Manager 2020 - 2024

Spearheaded content strategy and production of sports, fitness, lifestyle, and product content initiatives for

global social media and digital marketing channels. Partnered with regional marketing, sponsorship alliances,

sports nutrition, and fitness performance teams to execute global brand campaigns. Managed worldwide social

media team content strategy, new channel launches, trend implementation, and strategic communication

efforts.

● Directed global brand accounts with 5M+ followers, delivering 1,000+ pieces of branded content annually.

● Managed strategy for multi-year campaigns with athlete partners ranging from 100K–600M+ followers,

strengthening global visibility.

● Oversaw multimillion-dollar creative budget, optimizing agency and production resources to align with

brand objectives.

● Developed and executed digital campaigns promoting active lifestyles, increasing awareness and trial of

core products.

Digital & Social Creative Marketing Manager 2016 - 2020

Created social media content strategy for corporate communications division, including all visual storytelling

initiatives. Managed agency resources to implement visual content strategy for social, digital, and print needs.

Developed executive content strategy for CEO and COO social media channels.●

Directed 10+ corporate photoshoot initiatives, refreshing yearly content for all global print and digital

entities.

● Implemented launch strategy and content development plan for 2 major executive Instagram channels,

garnering 500K+ followers (CEO, COO).

● Introduced global athlete/event activation playbook for 150+ sponsorships, adopted across 96 markets.

Social Media & Brand Marketing Specialist 2013 - 2016

Established social media, sports marketing, and fitness content for Facebook, YouTube, Twitter, and

Instagram. Coordinated digital projects, involving top global sponsorships including Cristiano Ronaldo and LA

Galaxy, and various corporate events.

● Grew Herbalife24 sub-brand on Facebook, Instagram, Twitter, and YouTube, surpassing 1M+ followers.

● Coordinated content strategies with global sponsorships including Cristiano Ronaldo, La Liga and LA

Galaxy.

● Developed social media brand playbook for Herbalife’s corporate and consumer design refresh.

Education

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Georgetown University, Washington, D.C. Bachelor of Science (BS), Marketing and Management,

McDonough School of Business | 2009 - 2013